Look, nutrition is COMPLEX. Even the experts say so and, trust us, we were not experts.
We’d done every fad diet under the sun, including the cabbage soup diet pre-Magaluf 2005 (remember that?) and grew up in Scotland eating deep-fried pizza and chips, plus all of Edinburgh’s supply of Yum Yums. We only knew what kale was because we used to feed it to the guinea pig on his birthday.
That all flip-reversed when we volunteered to be part of the TwinsUK research at King’s College London. Twins are a great constant for medical research, and we became the ‘chief guinea pigs’ for the British Gut Project. After a lot of sending our poo off in the post, and a couple of colonoscopies, they discovered that despite us having 100% of the same DNA, our guts shared only 30–40% of the same microbiota (head to intro to the gut for more on the basics!), which could explain why our bodies behave so differently.
We were DJs (The Mac Twins) at the time, so we couldn’t have been further from the health and wellness world, but as soon as we realised how big the gaps were we became passionate about bringing this information to EVERYONE and so our ‘gut journey’ began…
A lot of people see health as just “not being ill” and wellness as gong baths and warrior 2.
That whole world is seen as a middle class luxury with expensive products and inaccessible messaging, and we’re here to change that.
We’ve grown an expert team of scientists, nutritionists, dieticians and doctors to keep us all on the right side of the tracks when it comes to bullsh*t Vs the real sh*t – many of whom you’ll meet across the site.
We’ve also taken our passion to the small screen! Catch us on the new Channel 4 TV Series Know Your Sh!t, find out more here.
We’re proud to announce we’re a B Corp®, joining a global community of businesses measuring our social and environmental impact.
We’re pleased to support our NHS, social care, emergency services and armed forces through Blue Light Card.
and that’s the journey so far, and we’re only just getting started! you’ll be hearing a lot more from us very soon! thanks for ‘popping by’!