The Gut Stuff was born just over a year ago by co-founders Lisa and Alana Macfarlane (The Mac Twins) and India Wardrop. Twins are a great constant for medical research and Alana and Lisa became the “chief guinea pigs” for Prof Tim Spector and the Twin Research department at Kings College, where they discovered that despite having 100% the same DNA their guts have only 40% the same microbiota, which could explain why their bodies behave so differently – if they can’t be sold the same diet/lifestyle, no one can.
They made it their mission to bring the exciting information they were learning, to the masses (not just the “wellbeing aware” middle classes) and have since made www.thegutstuff.com the global thought leader in the space. They knew as people devoured the information that they’d want to know which products to bring into their lives that were both efficacious, delicious and affordable. They were the first e-commerce online shop for Gut Health.
Not ones to deliver their message along the same pipeline of nutritional advice that come before them, their bold marketing, taking over a tube station no less – has set them aside with global brands large and small sponsoring events to come under their umbrella.
They are fearless in their approach and aim to put EDUCATION first, in order to create a category, we must get people to believe in it and ignite not only curiosity but a passion for the millennial generation to change a system that is failing them.
With 1 in 3 people now suffering from digestive issues and gut health affecting everything from mental health to Parkinson’s – their message is not only timely but NECESSARY.
The Gut Stuff is on a mission to make gut health more palatable. Because it doesn’t matter how much science reveals about the importance of the microbiome unless we can all understand how to act upon the strides we’re making.
For too long, healthy eating advice has been a choice between dry scientists and slimy charlatans. But why should science be hard? And why should every fad feel like a fraud? Thankfully for everyone, this is not a fad or fraud it’s the future of healthcare and everyone needs to join our revolution to empower gut health in everyone.
We’re the first brand that truly demystifies the second brain in our stomachs. With advice that’s accessible, yet credible. Simple, yet sound. Empowering, yet entertaining.
Come on, let the gut times roll.